Snowball Effect and Cialdini - Marketing and Sales Presentations 17 July 2013

2 interactive sessions led by Peter Fitzpatrick, Allison Sutherland, Peter Gilpin and Pamela Park on:

1. The Snowball Effect by Andy Bounds

Covered:
- 64 chapters with a learning point from every member of staff on the shapter they were assigned to read
- Marketing to follow up with a strategy of how to take these learning points forward

2. Influence - the Psychology of Persuasion by Cialdini

Covered the 6 principles of influence:
1. Reciprocation
2. Commitment
3. Social Proof
4. Liking
5. Scarcity
6. Authority